promotional

promotion pro‧mo‧tion [prəˈməʊʆn ǁ -ˈmoʊ-] noun [countable, uncountable]

also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service:

• ABC has announced a joint promotion with Miller Lite.

• Penney has increased its sales promotion with direct mail.

• A special promotion in January produced a spectacular rise in profits.

— promotional adjective [only before a noun] :

• the use by cigarette companies of promotional giveaways (= free gifts )

conˌsumer proˈmotion MARKETING

activities that last for a short time, for example price reductions or free offers, which are intended to persuade people to buy a product:

• The company had already spent a lot on advertising and consumer promotion to build up a demand for its products.

ˌcross proˈmotion , cross-promotion

MARKETING an advertising campaign involving two companies selling their products together:

• The video is supported by a $20 million marketing campaign and a cross-promotion with PepsiCo's Pizza Hut restaurants.

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promotional UK US /prəˈməʊʃ^ən^əl/ adjective MARKETING

► for the purpose of advertising something: promotional campaign/material/activity »

The brand enjoyed 11% sales growth in the period and was aided by new advertising and promotional activity.

promotional event/item/gift »

The reporters were flown to an expensive hotel and showered with promotional gifts.

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promotional literature/leaflet/brochure

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promotional expenses/costs

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promotional offers/opportunities/partnerships